Inspired by nature.
The brand is named RAW, inspired by the rawness in nature. The collection is created from a danish design heritage, with nature as it’s key source of inspiration.
Each collection is inspired by a specific place in the world. The models mimic the colors, textures and shapes that are found in the particular area. The collection names are a contraction of the coordinates for the location.
The line between the A and the W symbolizes the horizon
— a prominent feature of the landscape all around the world.