WHO: EYE FACTORY
WHAT: EYEWEAR BRAND

A distinctive house brand with danish design values.

THE GIST.

The Norwegian eyewear chain, Eye Factory, was in need of a Nordic house brand to compliment their existing global, fashion based assortment. The new brand should capsule the minimalistic and light Scandinavian mood where style, simplicity and quality are key ingredients.

OUR ROLE: 

STORY / CREATIVE & ART DIRECTION / EYEWEAR DESIGN / EYEWEAR PRODUCTION / VISUAL IDENTITY / CAMPAIGN

THE STORY.

Inspired by nature.

The brand is named RAW, inspired by the rawness in nature. The collection is created from a danish design heritage, with nature as it’s key source of inspiration.


Each collection is inspired by a specific place in the world. The models mimic the colors, textures and shapes that are found in the particular area. The collection names are a contraction of the coordinates for the location.

THE EYEWEAR.

The shapes spans from updated classics to daring contemporary pieces.


The designs are a modern interpretation of metal and acetate combination frames with a nature inspired color palette.

THE CAMPAIGN.

The first campaign is for collection 55·8. The inspirational area is the western coast line of Denmark: Vesterhavet.

Concept & Art Directon: Twenty/Twenty

Model Images: Nicklas Ingemann

Mood Images: Pexels

THE LOGO.

RA_W.png
RA_W_eyewear.png

The line between the A and the W symbolizes the horizon

— a prominent feature of the landscape all around the world.

THE COLOR SCHEME.

BLACK
WHITE
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CLAY
SAND

THE FONT.

GOTHAM PRO BOLD.

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GOTHAM BOOK.

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GOTHAM PRO LIGHT.

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