TWENTY/TWENTY
TWENTY/TWENTY
WHO: OTTO COPENHAGEN
WHAT: EYEWEAR BRAND
Danish design, Italian craftsmanship and true transparency.
THE GIST.
OTTO Copenhagen is a revolutionary eyewear brand created to disrupt the eyewear industry as we know it. The founder, Rasmus Kaslund, teamed up with our studio in the very beginning, with the ambition to create a competitive online eyewear brand offering high quality design at truly accessible prices.
OUR ROLE:
EYEWEAR DESIGN / COLOR STRUCTURE / CREATIVE & ART DIRECTION / EYEWEAR STYLING CAMPAIGN AND STILL LIFE IMAGES / VISUAL IDENTITY / PACKAGING DESIGN / WEB DESIGN
THE STORY.
Premium eyewear
- to your doorstep.
OTTO Copenhagen couples stylish Danish design with traditional Italian craftsmanship and high quality prescription lenses. All together premium eyewear straight from Italy delivered to your doorstep. OTTO Copenhagen believes in true transparency, showing exactly how your eyewear is made, where it comes from and how much it costs to make.
THE EYEWEAR.
The complete collection is shaped by our in house design team, with the young and fashion forward consumer in mind. The Scandinavian, minimalistic design approach has resulted in everyday eyewear classics, to dress up and down as you please.
The first collection consists of 19 models - male, female and unisex. All models are available as both optical and sun. Handcrafted in high quality Mazzucchelli acetate, by one of the most experienced manufacturers in Italy.
THE CAMPAIGN.
The first OTTO Copenhagen campaign was shot by Henrik Bülow in the young and creative space FABRIKKEN for Kunst og Design, located in the centre of Copenhagen.
The still life images are photographed by Nicklas Ingemann at his studio in Cph LAB. Together with Nicklas, Henrik and HOOD agency we have created a contemporary Scandinavian mood, presenting the eyewear collection in a confident and clean way.
Creative Direction campaign: HOOD & Twenty/Twenty
Creative Direction still life: Twenty/Twenty
Eyewear Styling: Twenty/Twenty
Photographer campaign: Henrik Bülow
Photographer still life: Nicklas Ingemann
Stylist: Christian Schleisner
Makeup: Marie Thompsen
Hair: Marianne Jensen
THE LOGO.
The OTTO Copenhagen logo is clean and confident - in line with the eyewear collection and imagery,
HAVANA
CARAMEL
NUDE
PINK
THE COLORS.
BLACK
TEAL
GREY
CRYSTAL
THE WEBSITE.
The website is designed with focus on guiding the consumer through the complete OTTO universe in an easy and captivating way. From inspiration to action.
