WHO: BREITFELD & SCHLIEKERT - MILO & ME SUN
WHAT: EYEWEAR DESIGN & COLOR DNA

Contemporary sunnies for the little rebels.

THE GIST.

Milo & Me is a German eyewear brand for kids between 2 to 15 years. In 2020 they decided to add a sunglasses collection in addition to their regular eyewear line and asked us for help.

OUR ROLE:
EYEWEAR DESIGN / COLLECTION STRUCTURE / COLOR DNA / COLOR STRUCTURE
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THE COLLECTION.

The first launch was 5 models in 2 sizes and 3 colorways each. With a mix of both solid and mirrored lens tints, the collection spans from sporty to fashionable depending on choice of color.

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THE MATERIAL.

Just as for the regular collection, the sun line consist of sturdy yet lightweight and super flexible glasses made of TR-90 and rubber. The materials are chosen from the idea that kids should be able to play and exercise without thinking about their glasses. All glasses are free of plasticizers.

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