WHO: BREITFELD & SCHLIEKERT - MILO & ME SUN
WHAT: EYEWEAR DESIGN & COLOR DNA
Contemporary sunnies for the little rebels.
Milo & Me is a German eyewear brand for kids between 2 to 15 years. In 2020 they decided to add a sunglasses collection in addition to their regular eyewear line and asked us for help.
EYEWEAR DESIGN / COLLECTION STRUCTURE / COLOR DNA / COLOR STRUCTURE
The first launch was 5 models in 2 sizes and 3 colorways each. With a mix of both solid and mirrored lens tints, the collection spans from sporty to fashionable depending on choice of color.
Just as for the regular collection, the sun line consist of sturdy yet lightweight and super flexible glasses made of TR-90 and rubber. The materials are chosen from the idea that kids should be able to play and exercise without thinking about their glasses. All glasses are free of plasticizers.