WHO: BREITFELD & SCHLIEKERT – MILO & ME

WHAT: EYEWEAR DESIGN & COLOR DNA

Contemporary eyewear for the little rebels.

THE GIST.

Milo and Me is a new German eyewear brand for kids between 6 to 12 years. Our job was to boost the collection with some contemporary designs and an up-to-date color DNA for the brand.

OUR ROLE:
EYEWEAR DESIGN / COLLECTION STRUCTURE / COLOR DNA / COLOR STRUCTURE 

THE COLLECTION.

The collection consist of sturdy yet lightweight and super flexible glasses made of TR-90 and rubber. The materials are chosen from the idea that kids should be able to play and exercise without thinking about their glasses. All glasses are free of plasticizers.

THE COLOR SCALE.

The updated color scale is inspired by the Scandinavian kids fashion and lifestyle scene. We have added some softer hues, to the existing bright colors, and implemented a tone on tone concept for all colors in order to achieve a strong brand and color DNA without limiting the color possibilities.

BASE.

GREY
CONCRETE
DARK BLUE
DENIM
ARMY
SAGE
BROWN
SAND
BLACKBERRY
RASPBERRY

SOFT.

EUCALYPTUS
MINT
SLATE
STONE
PLUM
LAVENDER
ROSE
BLUSH

BRIGHT.

DARK GREEN
LIGHT GREEN
DARK TURQUOISE
LIGHT TURQUOISE
BLUE
LIGHT BLUE
DARK PURPLE
LILAC
FUCHSIA
PINK

THE NEW MODELS.

The client also wanted to reach out to a wider audience. Therefore we added smaller models suitable for kids from 3 years and teen models for kids up to 15 years.

Twenty/Twenty ApS

Glentevej 47

2400 Copenhagen

Denmark

hello@twentytwenty.studio

 

VAT. 38035711

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