WHO: BREITFELD & SCHLIEKERT - MILO & ME
WHAT: EYEWEAR DESIGN & COLOR DNA

Strong, flexible and contemporary eyewear within the reach of every child.

THE GIST.

Milo & Me is a German eyewear brand for kids between 2 to 15 years. For over 4 years we have been functioning as lead designers for the brand and together with the German product team we have shaped the most affordable quality kids brand on the market today.

OUR ROLE:
EYEWEAR DESIGN / COLLECTION STRUCTURE / COLOR DNA / COLOR STRUCTURE
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THE COLLECTION.

The collection consist of sturdy yet lightweight and super flexible glasses made of TR-90 and rubber. The materials are chosen from the idea that kids should be able to play and exercise without thinking about their glasses. All glasses are free of plasticizers.

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THE STYLES.

Milo & Me kids glasses provide the perfect fit for young faces. Adjustable temple ends and locking hinge screws provide added comfort and durability.

THE COLOR SCALE.

The color scale is inspired by the Scandinavian kids fashion and lifestyle scene. We have added some softer hues, to the existing bright colors, and implemented a tone on tone concept for all colors in order to achieve a strong brand and color DNA without limiting the color possibilities.

BASE.

GREY
CONCRETE
DARK BLUE
DENIM
ARMY
SAGE
BROWN
SAND
BLACKBERRY
RASPBERRY

SOFT.

EUCALYPTUS
MINT
SLATE
STONE
PLUM
LAVENDER
ROSE
BLUSH

BRIGHT.

DARK GREEN
LIGHT GREEN
DARK TURQUOISE
LIGHT TURQUOISE
BLUE
LIGHT BLUE
DARK PURPLE
LILAC
FUCHSIA
PINK
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