WHO: BREITFELD & SCHLIEKERT – MILO & ME
WHAT: EYEWEAR DESIGN & COLOR DNA
Contemporary eyewear for the little rebels.
Milo and Me is a new German eyewear brand for kids between 6 to 12 years. Our job was to boost the collection with some contemporary designs and an up-to-date color DNA for the brand.
EYEWEAR DESIGN / COLLECTION STRUCTURE / COLOR DNA / COLOR STRUCTURE
The collection consist of sturdy yet lightweight and super flexible glasses made of TR-90 and rubber. The materials are chosen from the idea that kids should be able to play and exercise without thinking about their glasses. All glasses are free of plasticizers.
THE COLOR SCALE.
The updated color scale is inspired by the Scandinavian kids fashion and lifestyle scene. We have added some softer hues, to the existing bright colors, and implemented a tone on tone concept for all colors in order to achieve a strong brand and color DNA without limiting the color possibilities.
THE NEW MODELS.
The client also wanted to reach out to a wider audience. Therefore we added smaller models suitable for kids from 3 years and teen models for kids up to 15 years.