James Ay is not only a brand, really, it’s a philosophy. To them sunglasses have never been something practical or a fashion statement, but represent moments of our lives where the sun has lightened our minds and freed our thoughts. Our work for James Ay has been about creating long-lasting products and designs that can be appreciated for generations. Because great quality is what turns a beautiful design piece into something you love for life.
EYEWEAR DESIGN / EYEWEAR PRODUCTION
No compromises are made when shaping a pair of James Ay sunglasses. The five models are carefully drawn with the ambition to create sculptural products with high quality detailing.
The extra material thickness is chosen to add a chunky, quality look and feel.
The slightly curved temples with grooves inside of temple tip is developed for a better feel and fit.
The rectangular nose pad shape is drawn to match the distinct front shapes but also to equally distribute the pressure and weight of the frame on the nasal bridge.
The logo and info on lens, temple and top of front in white adds a significant James Ay DNA to the frames.
The characteristic temple tip combined with the organically shaped material cut on temple in contrasting material finish creates instantly recognisable products.
Besides the carefully designed shapes and the high level of detailing, the James AY sunglasses are made from the best materials on the market.
The sunglasses are made in Mazzucchelli's eco-friendly thermoplastic material - M49 . M49 is an innovative formula which blends cellulose acetate with a plasticizer from natural sources - making it 100% biodegradable.
OBE is a power house in the optical industry and has been so since its founding in 1904 - in particular due to their role in developing spectacle hinges. The strength of the specific OBE hinge used for the James Ay frames, is its special rubber coating making the friction and longevity just right.
The classic CR-39 lens has been the obvious choice of lens material for this collection. The legacy combined with the lightness and resistance to shattering and scratches makes the frames not just look, but also feel good, when wearing.