WHO: COPENHAGEN SPECS
WHAT: VISUAL IDENTITY

Communicating an important message in an unpretentious way.

THE GIST.

Scandinavia’s largest eyewear trade show is opening its doors in Berlin. To mark the new era, a new visual identity is due. A down to earth visual approach, to the information heavy material, makes it seem light and fun. Even whilst spreading the more serious message to support the independent opticians.

OUR ROLE:

VISUAL IDENTITY SYSTEM / CONCEPT & DESIGN / MAGAZINE DESIGN & LAYOUT / WEB DESIGN /  SIGNAGE / ICONOGRAPHY / VARIOUS PRINTED MATERIAL

THE BRAND COLORS.

The two color scales has different base colors, grey for Copenhagen and mint for Berlin. Both base colors are paired with a soft midnight blue and an accent reference to the original yellow.

COPENHAGEN.

BERLIN.

THE FONT.

GOTHAM ROUNDED BOLD.

ABCDEFGHIJKLMNOPQRSTUVXYZ

abcdefghijklmnopqrstuvxyz

GOTHAM ROUNDED BOOK.

ABCDEFGHIJKLMNOPQRSTUVXYZ

abcdefghijklmnopqrstuvxyz

GOTHAM ROUNDED LIGHT.

ABCDEFGHIJKLMNOPQRSTUVXYZ

abcdefghijklmnopqrstuvxyz

ICONAGRAPHY.

Over 40 different icons helps telling the story and mimic the spirit of the show.

The dotted pattern represent the masses. The one yellow dot in the logo symbolises independency.

Twenty/Twenty ApS

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