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TWENTY/TWENTY
TWENTY/TWENTY
WHO: AT SE OPTIK
WHAT: VISUAL IDENTITY
The local optician with an original selection and a noteworthy service.
At Se Optik is a local optician with a contemporary product selection and a remarkable service. The task was to create an updated visual universe that matched the stylish store and charismatic owners.
OUR ROLE
VISUAL IDENTITY / WORDING / WEB DESIGN / SIGNAGE / VARIOUS PRINTED MATERIAL
THE GIST.
THE LOGO.
THE COLOR SCHEME.
BLACK
WHITE
THE FONT.
MONTSERRAT BOLD.
ABCDEFGHIJKLMNOPQRSTUVXYZ
abcdefghijklmnopqrstuvxyz
MONTSERRAT LIGHT.
ABCDEFGHIJKLMNOPQRSTUVXYZ
abcdefghijklmnopqrstuvxyz
MONTSERRAT ULTRA LIGHT.
ABCDEFGHIJKLMNOPQRSTUVXYZ
abcdefghijklmnopqrstuvxyz
THE WORDING.
The tone of voice has been alterated, and statements developed, to underline the stores cheeky yet friendly spirit.
THE IMAGERY.
Imagery has been produced and art directed to reflect the mood of the store.
Photographer: Lars E.
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