WHO: AT SE OPTIK
WHAT: VISUAL IDENTITY

The local optician with an original selection and a noteworthy service.

At Se Optik is a local optician with a contemporary product selection and a remarkable service. The task was to create an updated visual universe that matched the stylish store and charismatic owners.

OUR ROLE

VISUAL IDENTITY / WORDING / WEB DESIGN / SIGNAGE / VARIOUS PRINTED MATERIAL

THE GIST.

THE LOGO.

THE COLOR SCHEME.

BLACK
WHITE

THE FONT.

MONTSERRAT BOLD.

ABCDEFGHIJKLMNOPQRSTUVXYZ

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MONTSERRAT LIGHT.

ABCDEFGHIJKLMNOPQRSTUVXYZ

abcdefghijklmnopqrstuvxyz

MONTSERRAT ULTRA LIGHT.

ABCDEFGHIJKLMNOPQRSTUVXYZ

abcdefghijklmnopqrstuvxyz

THE WORDING.

The tone of voice has been alterated, and statements developed, to underline the stores cheeky yet friendly spirit.

THE IMAGERY.

Imagery has been produced and art directed to reflect the mood of the store.

Photographer: Lars E.

THE WEBSITE.

The website is designed with focus on clear communication and a user-friendly content overview.

Twenty/Twenty ApS

Glentevej 47

2400 Copenhagen

Denmark

hello@twentytwenty.studio

 

VAT. 38035711

Copyright © 2020 Twenty/Twenty